Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

A Developer’s Guide to Xbox

For indie and established developers alike, the Xbox ecosystem offers powerful opportunities to reach players worldwide, yet navigating its programs and publishing processes can be challenging without the right guidance.

In this session, Jessica Ronnell, Senior Developer Engagement Manager at Microsoft, will offer a practical roadmap to building success on Xbox. Drawing from nearly two decades in developer relations and her leadership within the ID@Xbox program, Jessica will break down how creators can take full advantage of Xbox’s publishing tools, player insights, and partnership programs.

Attendees will gain clarity on how to self-publish, connect with Xbox’s developer initiatives, and craft strategies that align with platform expectations while staying true to their creative vision. This talk is designed to demystify the process, from first contact to launch, helping developers maximize visibility, funding potential, and long-term growth.

Whether you are building your first console title or expanding your studio’s portfolio, this session provides the insider knowledge to make Xbox part of your success story.

Imagination, Communication, and the Objectives We Make Schedules For

Pitching Publishers: Building the Perfect Proposal

When Worlds Collide – Creating Games in a Polarizing World

When you create a game, you create a world of content that carries culture – of yourself, your team, your company, and your place of origin. While you can control the forces that guide your creative vision and shape your game’s world, you can’t influence how global players will react to your game. More game creators are allowing this fear to paralyze creative direction and second guess their choices.

Learn from the award-winning, 30+ year culturalization expert Kate Edwards about how to successfully navigate world-building in a cultural and political environment of increasing division.

Attendees will receive a quick education and enlightenment on the impact of releasing games in today’s complicated social, cultural, and political environment. While many developers are very aware of the reality of potential negative reactions, they will gain a better appreciation for their games as key carriers of culture and their role in shaping worldviews. This awareness will empower them to make better creative choices.

The Audience Imperative: How to Build Lifetime Value in an Indie Games Company

As developers and founders, we often think that the value in our companies come from our hardworking and talented team, or our amazing and novel IP. But we are wrong. In the games industry, value is created only from one place: our audiences. In this talk, Kristian will dig into how that value is created — and can be maximized — over the lifespan of an indie games company. The session will be as helpful for an aspiring games entrepreneur as for a seasoned indie vet.

Audience members will come away with insights on thinking beyond individual titles, building teams positioned for today’s marketplace, and understanding the long-term lifespan of an indie games company.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Jay (CEO of The Powell Group), Rich Bisso (co-founder of Hyperkinetic Studios), and Marco Polo Moraga (international sales strategist) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Rich (co-founder of Hyperkinetic Studios), Jay Powell (CEO of The Powell Group), and Marco Polo Moraga (international sales strategist) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Marco Polo Moraga (international sales strategist), Jay Powell (CEO of The Powell Group), and Rich Bisso (co-founder of Hyperkinetic Studios) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

Building and Leading a Pro Team

From Reactive Scores to Realistic Sound – Crafting Dynamic Music and Orchestral Mockups for Games

Pixels from Afar: Building Games Remotely for a Decade

Roberto shares the story of how Patoli Studio has been making games while working 100% remotely

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Jessie Cano and Jimena Contreras, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.
Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Brisia Aguirre and Jimena Contreras, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.

Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Brisia Aguirre and Jessie Cano, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.

Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

From Playtest to Pipeline: Community-First Marketing for Indie Games

From Studio to Publisher: How Hispanic Spirit Lifted Us to Success in the Video Games Industry

In this talk, Enrique Martínez will share the real-life experience of how, in just three years, Entalto went from founding a small video game development company in a regional setting to becoming a global publisher with a presence in key markets and an international catalog.

But beyond business strategy, technical approach, or business model, this talk focuses on something much deeper and more essential: the Hispanic and Latin character that defines us as a team, as a culture, and as a community.

Throughout this journey, what really made the difference was not only the quality of our products or the innovation of our ideas, but the unique way in which we understand teamwork, our passion for storytelling, our resilience in the face of adversity, and our ability to create human bonds that transcend borders.

Latin America and Spain share an essence that, when applied to the world of video games, becomes a competitive advantage: fearless creativity, a sense of community, empathy, humor, and a deeply emotional vision of interactive storytelling.

During the talk, we will explore:

• How the studio was founded and what the first strategic steps were.
• What mistakes we made and how they taught us more than our successes.
• The evolution of the team and the change in mindset necessary to go from developers to publishers.
• Specific cases of projects that opened doors in international markets.

And above all, how our cultural identity influenced each phase of the process.

The talk is designed for both young developers and entrepreneurs who are considering making the leap into the industry, or even those who already have experience but are looking for a new perspective.

Because yes, it is possible to create a video game company and conquer the world from the Hispanic world.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

Exploring Opportunities in Mexico’s Videogame Development Industry

Join us for an insightful discussion on the current landscape of the videogame development industry in Mexico.

This panel will delve into the industry’s evolving needs and highlight the recent initiatives undertaken by the GDMEX association and the CIU to support growth and innovation.

We will also explore what foreign companies are looking for as they continue to invest in Mexico, ensuring the country remains an attractive and competitive destination for international collaborations and development projects.

Don’t miss this opportunity to understand the dynamics of Mexico’s gaming sector and its future potential.

A Developer’s Guide to Xbox

For indie and established developers alike, the Xbox ecosystem offers powerful opportunities to reach players worldwide, yet navigating its programs and publishing processes can be challenging without the right guidance.

In this session, Jessica Ronnell, Senior Developer Engagement Manager at Microsoft, will offer a practical roadmap to building success on Xbox. Drawing from nearly two decades in developer relations and her leadership within the ID@Xbox program, Jessica will break down how creators can take full advantage of Xbox’s publishing tools, player insights, and partnership programs.

Attendees will gain clarity on how to self-publish, connect with Xbox’s developer initiatives, and craft strategies that align with platform expectations while staying true to their creative vision. This talk is designed to demystify the process, from first contact to launch, helping developers maximize visibility, funding potential, and long-term growth.

Whether you are building your first console title or expanding your studio’s portfolio, this session provides the insider knowledge to make Xbox part of your success story.

Imagination, Communication, and the Objectives We Make Schedules For

Game design starts with experience design. Do you put enough thought into the player’s experience? Is that what you design to solve? How hard is it for you to imagine what the player goes through before you build something? How do you describe all this to your team?

Pitching Publishers: Building the Perfect Proposal

Learn the all of do’s and don’ts when it comes to crafting a pitch deck and a proposal for publishers.

From this presentation, you’ll learn what game publishers are looking for from a concept proposal and how to get your pitch deck read, and how to make your game concept stand out in an industry crowded with independent game pitches.a

When Worlds Collide – Creating Games in a Polarizing World

When you create a game, you create a world of content that carries culture – of yourself, your team, your company, and your place of origin. While you can control the forces that guide your creative vision and shape your game’s world, you can’t influence how global players will react to your game. More game creators are allowing this fear to paralyze creative direction and second guess their choices.

Learn from the award-winning, 30+ year culturalization expert Kate Edwards about how to successfully navigate world-building in a cultural and political environment of increasing division.

Attendees will receive a quick education and enlightenment on the impact of releasing games in today’s complicated social, cultural, and political environment. While many developers are very aware of the reality of potential negative reactions, they will gain a better appreciation for their games as key carriers of culture and their role in shaping worldviews. This awareness will empower them to make better creative choices.

The Audience Imperative: How to Build Lifetime Value in an Indie Games Company

As developers and founders, we often think that the value in our companies come from our hardworking and talented team, or our amazing and novel IP. But we are wrong. In the games industry, value is created only from one place: our audiences. In this talk, Kristian will dig into how that value is created — and can be maximized — over the lifespan of an indie games company. The session will be as helpful for an aspiring games entrepreneur as for a seasoned indie vet.

Audience members will come away with insights on thinking beyond individual titles, building teams positioned for today’s marketplace, and understanding the long-term lifespan of an indie games company.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Jay (CEO of The Powell Group), Marco Polo Moraga (international sales strategist), and Rich Bisso (co-founder of Hyperkinetic Studios) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Rich (co-founder of Hyperkinetic Studios), Jay Powell (CEO of The Powell Group), and Marco Polo Moraga (international sales strategist) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

The Many Benefits of Working With the Mexican Game Industry

The Mexican game industry has grown rapidly in recent years, with developers, service providers, and publishers building a reputation for creativity, technical skill, and reliable delivery. In this panel, Marco Polo Moraga (international sales strategist), Jay Powell (CEO of The Powell Group), and Rich Bisso (co-founder of Hyperkinetic Studios) will explore why Mexico represents a valuable partner for studios and publishers worldwide.

Drawing on decades of combined expertise across business development, production, publishing, and global market expansion, the panelists will highlight the strengths of Mexico’s ecosystem, from competitive advantages in talent and cost to the collaborative spirit of its studios.

Attendees will gain a clear understanding of the opportunities available when engaging with Mexican developers and service providers, and how these partnerships can strengthen production pipelines, expand publishing reach, and open doors to new markets. Whether you are a developer seeking external expertise or a publisher exploring new collaborations, this session will equip you with the knowledge and perspective to leverage Mexico’s potential as a strategic partner in the global games industry.

Building and Leading a Pro Team

Building and managing a professional team involves bringing together talents from diverse disciplines. It’s essential to establish a clear structure of roles and processes, encourage cross-disciplinary collaboration, and ensure that each member understands both the game’s visual style and the technical requirements of the pipeline.

The goal of this presentation is to share a solid model that can serve as a guide for both indie and larger companies on how to build a professional team.

From Reactive Scores to Realistic Sound – Crafting Dynamic Music and Orchestral Mockups for Games

Composer Antonio Teoli shares the tools, techniques, and creative mindset behind two key aspects of game scoring: creating dynamic music systems and building realistic orchestral mockups.

With over 20 years in the industry and collaborations with Nintendo, SEGA, Disney, NatGeo, and even Bruce Dickinson from Iron Maiden, Antonio walks through how to write music that reacts to the game in real time. He breaks down how to structure adaptive scores, layer emotions, and make the music feel like part of the gameplay itself.

In the second half, he shifts to the art of making orchestral mockups that sound as natural as a live performance. From selecting the right libraries to detailed programming, articulations, and mixing tricks, Antonio shares how to turn MIDI into something emotionally believable and production-ready.

Whether you’re scoring a cinematic moment or a boss fight, this session blends creativity with practical insight from someone who has lived inside the world of game music for over two decades.

Pixels from Afar: Building Games Remotely for a Decade

Roberto shares the story of how Patoli Studio has been making games while working 100% remotely

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Jessie Cano and Jimena Contreras, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.
Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Brisia Aguirre and Jimena Contreras, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.

Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

The Creative Triad: From Idea to Funded Creative Project

In this panel, joined by Brisia Aguirre and Jessie Cano, three leaders in video game creation each specialize in a fundamental pillar: Music, Visuals, and Business.

Together, they will break down the process of creating a cohesive creative project and, most crucially, how to present it (pitch) to secure funding. This is not just a panel of experiences, but a practical guide with concrete examples.

From Playtest to Pipeline: Community-First Marketing for Indie Games

For many indie developers, marketing feels overwhelming. But what if the most effective marketing strategies cost nothing but time and genuine connection with your community?

In this session, Alejandro Sandoval, founder of Rodo, will break down marketing basics in a clear and practical way for indie teams who are new to the topic. Drawing from his experience building multiple gaming communities and partnerships on zero ad spend, including establishing Rodo’s ecosystem for connecting developers with publishers, growing Gamers Home’s marketing presence, and building strategic partnerships for ATX Game Makers and Double Smooth.

He’ll share how to start with community, observation, and listening. Through real examples from his grassroots approach to building gaming ecosystems, attendees will learn how to:

Identify and engage their target audience using community-building strategies that cost nothing but time.
Transform organic interactions and feedback into marketing insights and partnership opportunities.
Build thought leadership and credibility within gaming communities without paid advertising.
Establish strategic partnerships that amplify reach and open doors to publishers and investors.
Collect authentic community data that guides future marketing decisions and attracts the right stakeholders.

This talk is designed for indie developers at the start of their marketing journey. The goal is simple: to give teams practical tools to begin building an audience and industry relationships today. So that when opportunities arise, they’re already positioned for success.

From Studio to Publisher: How Hispanic Spirit Lifted Us to Success in the Video Games Industry

In this talk, Enrique Martínez will share the real-life experience of how, in just three years, Entalto went from founding a small video game development company in a regional setting to becoming a global publisher with a presence in key markets and an international catalog.

But beyond business strategy, technical approach, or business model, this talk focuses on something much deeper and more essential: the Hispanic and Latin character that defines us as a team, as a culture, and as a community.

Throughout this journey, what really made the difference was not only the quality of our products or the innovation of our ideas, but the unique way in which we understand teamwork, our passion for storytelling, our resilience in the face of adversity, and our ability to create human bonds that transcend borders.

Latin America and Spain share an essence that, when applied to the world of video games, becomes a competitive advantage: fearless creativity, a sense of community, empathy, humor, and a deeply emotional vision of interactive storytelling.

During the talk, we will explore:

• How the studio was founded and what the first strategic steps were.
• What mistakes we made and how they taught us more than our successes.
• The evolution of the team and the change in mindset necessary to go from developers to publishers.
• Specific cases of projects that opened doors in international markets.

And above all, how our cultural identity influenced each phase of the process.

The talk is designed for both young developers and entrepreneurs who are considering making the leap into the industry, or even those who already have experience but are looking for a new perspective.

Because yes, it is possible to create a video game company and conquer the world from the Hispanic world.